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OnePlus launched its latest smartphone entirely in augmented reality (AR) – the first time this has been done. Teaming up with AR platform Blippar, OnePlus unveiled the OnePlus Nord to a global audience through a custom-built OnePlus app....

AR platform Blippar developed a 26-minute livestreamed event to showcase OnePlus's new smartphone to viewers worldwide. Hundreds of thousands of people worldwide watched the livestreamed event through the OnePlus Nord AR app...

Blippar, has today announced that it has delivered a product launch event entirely in AR for OnePlus Nord; the latest smartphone from technology brand OnePlus. In what the company states is a “major technological breakthrough”, Blippar has expanded upon the typical shorter format for AR experience...